Anew Skin’s new brand identity has been masterfully developed, reflecting its core values and captivating its audience with a contemporary aesthetic and consistent user experience.

Anew Skin, the prestigious Dutch aesthetic center, has achieved a stunning and strategic new brand identity. Focused on conveying cleanliness, purity, sobriety, and trust, they have embraced a minimalist and geometric concept that shines across all their communication pieces, from business cards to the redesigned website. The Akkurat typography in uppercase, with monolinear lines, becomes the pillar of the brand architecture, allowing unique adaptability in every application.

The choice of gray as the primary actor in arts with flat fills reinforces the sense of serenity and trust the brand aims to convey. Furthermore, the strategic combination of solid color boxes as containers for information and conceptual photographs on the website ensures a user experience (UX) consistent with the brand’s tone.

Equally noteworthy is the balance achieved by associating organic shapes with photographic components related to dermatological procedures, while preserving the geometric aesthetics of the logo. This decision reinforces Anew Skin’s distinctive identity, projecting a reliable and serene personality at every touchpoint.